Adesegun Adeosun Jr., popularly known as SMADE, stands as a distinguished entrepreneur in the UK and globally acclaimed figure in the entertainment sector.

He has reintroduced Africans in the diaspora to their culture through music and has taken Afrobeats to the world. With more than 30 sold-out Afrobeats events in the U.K., Smade has significantly contributed to the cultural movement embracing this genre.

He has provided a substantial platform for numerous African artists through his concerts, helping to connect them with international labels.

In 2019, he and his business partner organized Afronation, the largest Afrobeats festival, which garnered widespread acclaim and led to features in the BBC and Forbes. Since then, the festival has also taken place in Portugal, Ghana, and Puerto Rico. Throughout his career, Smade has worked with several major acts from the early stages of their careers and firmly believes in supporting and developing artists from their humble beginnings.

He has hosted sold-out concerts and festivals at premier venues, attracting audiences of over 20,000 people. In 2021, Smade opened SMADE Lounge in the heart of East London, an Afro-centric bar and lounge frequently visited by Africa’s biggest artists and celebrities. Adesegun Adeosun Jr. shows no signs of slowing down as he continually aims “to bring the very best in African entertainment to the rest of the world.”

He has become renowned for this contributions to Afrobeats music, and garnered multiple awards and earned recognition as a leader in the field. He has indeed been instrumental in propelling the genre to unparalleled heights of success and visibility on the international platform.

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