Ibrahim Kamara, a digital creative entrepreneur and one of the Founder of GUAP, has seen the brand evolve from the world’s pioneering video magazine into a multi-platform youth media powerhouse, covering a broad spectrum of creativity and culture.

GUAP boasts a diverse range of offerings, including print and online content, an events division, a podcast studio, and a youth creative agency.

It has left an indelible mark on the cultural landscape, being responsible for some of the most significant moments in the cultural calendar. Notably, GUAP was recognized as one of the best places to work in 2023 by The Dots.

His achievements span various domains, earning him accolades as an award-winning entrepreneur, speaker, and investor. Among his headline moments, Ibrahim was named one of the Forbes 30 Under 30 Faces of Europe for the Media and Marketing category in 2023.

He was also honored as a, “Digital Pioneer” by The Mayor of London for his entrepreneurship in digital media. Additionally, he was recognized as one of the top 100 most influential BAME leaders in the UK Tech Sector by the Financial Times.

Ibrahim’s endeavors have extended to delivering a TEDx talk on ‘How To Take Control of Your Life’ and speaking on Creativity for META at Soho Farmhouse to leading advertisers and industry figures.

Notably, he partnered with TikTok to execute their ‘been doing it’ campaign for Black History Month through GUAP’s creative agency. His impact has been widely covered, with features in The Evening Standard, Forbes, Business Insider, Campaign, NME, and 1XTRA, positioning him as a standout entrepreneur to watch.

Ibrahim and the GUAP team have forged partnerships with renowned brands such as Nike, Instagram, TikTok, Coca-Cola, Kurt Geiger, Adidas, Apple, Reebok, and Converse.

Their 2022 GUAP Gala, a standout experiential awards show and gala, held in partnership with Instagram at the Natural History Museum, was among the most prestigious events in the London calendar.

Well done!!