Rateneh Fassil is the Founder and Managing Director of Sinopia and World Trade Centre, Addis Ababa, with over 16 years of experience leading teams in developing and operating businesses that enhance trade and investment between Ethiopia, China, and the USA.

In 2022, he spearheaded the introduction of the prestigious World Trade Center brand to Addis Ababa, aiming to catalyze trade dynamics with a focus on “Trade First.”

Sinopia LLC, under Rateneh’s leadership, oversees a portfolio including Sewit LLC, Delta Medical, Fassilo Furniture, and the World Trade Center Addis Ababa. These platforms serve as pivotal hubs connecting businesses, investors, travelers, and consumers.

He currently sits on the board of directors for Zemen Insurance and holds interests across diverse sectors including trade, manufacturing, and hospitality. His entrepreneurial spirit was cultivated from a young age within his family’s enterprises, providing a solid foundation for his adaptive business approach in today’s competitive global arena.

His journey began in real estate, where he played a pivotal role in its resurgence 15 years ago, establishing himself as a prominent figure in the sector. Since then, Rateneh has diversified into international trade, finance, insurance, manufacturing, and notably, real estate development. His commitment extends to the medical field, facilitating the distribution of advanced diagnostic instruments to both governmental and private institutions nationwide.

A seasoned traveler, Rateneh’s deep connection to his homeland influences his strategic vision for the companies he oversees.

Rateneh Fassil Mekonnen advocates strongly for leveraging technology to enhance business efficiency and insights, seeing it as integral to both micro-level operations and transformative initiatives on a broader scale.

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