Josephine Philips is undeniably a visionary force in the intersection of fashion, technology, and sustainability.
Her creation, SOJO, stands out as a pioneering platform revolutionizing the clothing repair and tailoring industry in the UK. By combining convenience with sustainability, SOJO is reshaping the way people approach clothing alterations and repairs.
Josephine’s journey into the tech world is a testament to her interdisciplinary approach. With a background in Physics and Philosophy from King’s College London, she merges scientific inquiry with philosophical exploration to fuel her innovative problem-solving mindset.
Her pivotal internship at Depop further honed her understanding of sustainable fashion and technology, planting the seeds for her future entrepreneurial venture.
At just 23 years old, Josephine embarked on the remarkable journey of founding SOJO.
Inspired by her own struggles to find sustainable clothing that fit well, she identified a gap in the market and set out to fill it with a tech-powered solution. Through intensive self-education and market research, she validated the need for SOJO’s services, which was quickly confirmed by overwhelming demand upon launch.
SOJO’s innovation lies not only in its user-friendly interface but also in its B2B framework, enabling fashion brands to integrate tailoring and repair services seamlessly.
Beyond personal wardrobe solutions, SOJO envisions a fashion industry where clothing longevity, fair compensation for workers, and reduced environmental impact are paramount.
Josephine’s impact extends beyond business success; it reaches into societal change. With a growing team and partnerships with renowned brands, SOJO is poised for significant expansion and influence.
Her recognition in Forbes’ 30 Under 30 – Europe – Technology in 2022 underscores her extraordinary contributions to the industry.
In a world dominated by fast fashion, SOJO offer a refreshing alternative. As they continue to expand and innovate, their vision of accessible, hassle-free clothing alterations has the potential to reshape the fashion industry for the better.
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