Ayodeji Razaq is a luminary in the field of Marketing Communications, boasting an impressive track record of over 15 years crafting tailored experiential solutions for esteemed brands across various sectors including FMCG, Technology, Manufacturing, and Financial Services.
As the CEO of RED for Africa Group, he orchestrates a symphony of storytelling to tackle challenges, redefine narratives, and spark movements for corporations, investors, change agents, and governments.
Under his visionary leadership, the group’s subsidiaries, including Red Media Africa, StateCraft, The Future Project, and Red Production, flourish as bastions of innovation and impact.
In addition to his role at RED for Africa Group, Ayodeji co-founded X-Holdings Group, a conglomerate housing Riquesa, a premier experiential and activation firm operating across Nigeria, Ghana, and the UK; Duo Agency, a digital solutions powerhouse; and SBX Media, a pioneering content production entity.
Prior to his entrepreneurial ventures, Ayodeji honed his expertise at BrandLife Limited, where he spearheaded Activation and New Media strategies, propelling clients toward digital prominence.
Ayodeji’s journey in marketing commenced as the BlackBerry Campus Marketing Executive, where he led a transformative campaign targeting the vibrant student population in Lagos markets. With innovative strategies tailored to resonate with students’ preferences and lifestyles, he played a pivotal role in establishing BlackBerry as the preferred choice among the youth demographic in Lagos.
His team’s exceptional efforts garnered recognition, including the BlackBerry Creative Team of the Year at the Blackberry Messenger Awards, cementing their status as pioneers in crafting memorable brand experiences.
An alumnus of the University of Lagos, Ayodeji is a distinguished member of the Chartered Institute of Marketing UK (CIM) and The National Institute of Marketing of Nigeria (NIMN). His exceptional contributions to management consulting earned him Fellowship recognition from the Institute of Management Consultants, highlighting his unwavering commitment to excellence, ethics, and client service.
Ayodeji’s meteoric rise has been punctuated by numerous accolades, including being named among the “35 under 35 Marketing Professionals” in Nigeria by Brandcomm Awards and securing the esteemed “Young Entrepreneur of the Year” title.
As a finalist at the inaugural Quantic Moonshot finals in New York City, during his MBA program at Quantic School of Business and Technology, USA, he further distinguished himself.
Beyond his professional achievements, Ayodeji is a staunch advocate for national development and youth empowerment.
He serves on the board of NG Youth SDGs, a UN-supported NGO championing youth engagement in global SDGs, and All Lives Matter Initiative, a nonprofit dedicated to enhancing the lives of individuals with disabilities.
Recognized as a “GOLDEN ROLE MODEL” by the National Coordinator of Nigeria Youth Advocacy for Good Governance Initiative (NYAGGI), Ayodeji epitomizes leadership and service, utilizing his marketing prowess and communication acumen to shape a brighter future for all.
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