He is Hicham Laholu

Hicham Lahlou, flag bearer of Moroccan national design, an iconic figure of African and Arab design internationally and emblematic figure of new generation design, has been part for two decades of the new signatures that count in the sphere of world design and creation.

His refined creations are always impregnated with cultural and identity references, subtly integrated into modern lines and it is his very personal touch that has allowed him to stand out in this environment as elitist as it is codified.

Often called the spearhead of contemporary design in Morocco, he has not only become a recognized personality of design on the African continent and in the Arab world but he is also one of the great signatures of world design and signs collections for prestigious brands in internationally.

He develops lines of street furniture, signs concepts for hotels, illustrates his talent as an artist, interior designer, product designer and graphic designer in brand identity, packaging, but also commercial architecture as well as strategic design.

He forged a name for himself in the design of furniture, tableware and objects by signing collections for major international brands such as DAUM, Ecart International, Lip, Aquamass, Airdiem, or Nodus Rug.

He is also a visionary who defends the values ​​of progress and undertakes actions aimed at promoting the values ​​of design and creation in general. His creations, regularly exhibited in museums such as the Vitra Design Museum, the Guggenheim Bilbao, the Kunsthal Rotterdam or the Victoria & Albert Museum in London.

Mr. Lahlou earned a degree in Interior Architecture from the prestigious Académie Charpentier in Paris in 1995.


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