He is Khaby Lame…

Khabane “Khaby” Lame is a Tik-tok Influencer. He was born in Senegal in 2000 and moved to the small town Chivasso, Northern Italy, at the age of one. A self-described “regular kid” who has not only a love for football and animé, but also for entertaining those around him. As the pandemic spread quickly in Italy, Khaby was laid off, returned home, and was strongly recommended by friends and family to find a new job.

Fast forward 12 months and that same young man had amassed over 200 million followers across social media platforms and was the second most followed creator on TikTok. By 2022 he became the face of Hugo Boss, rebranded as “Boss,” along with supermodel Kendall Jenner.

All without him saying a word.

“The pandemic had just started, and I was bored with a lot of time on my hands so I started making videos on TikTok,” Khaby says with a laugh. A typical Khaby video can be described as a satirical reaction to overly complicated “life hacks” or solutions to (un)common problems in life.

The videos have appealed to such a massive audience, that Khaby has surpassed the usual hall of fame of TikTok creators, including mega stars Addison Rae (87 million followers and 40 million on Instagram) in third place globally on TikTok and Dwayne “The Rock” Johnson (51 million on TikTok).

Bravo!!We are proud of you Khaby!!

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