He is Obi Masika…

Obi Asika is the founder & CEO of Storm 360,a businessman, entrepreneur, show promoter. He was born on the 3rd of October 1968 in his hometown in Anambra State, a state in the South-Eastern part of Nigeria.

Obi attended Ekulu Primary School between 1974 and 1977 for his primary school.

He has worked in Banking, Oil and Gas, Procurement and in Business Support Services. He has  also worked with Investment Banks and PE firms on driving investment into Nigeria since the mid to late 90’s until now.

“I am interested in companies who are interested in Nigeria, there are significant obstacles but in essence this translates to significant opportunities, there are few places in the world where the spirit of entrepreneurship is as alive as here in Nigeria.”

Obi has worked in sports marketing, the music business, tv production, marketing and communication industries and have been producing events and been involved in direct marketing since the 80’s.

He sits on the board of several companies across diverse areas of business from events services, marketing and media communications, ICT, and real estate.

He firmly believes that African brands and companies need to think Global especially with new technologies. Creating new ways to access global markets.  Obi is keen to work with those who are able to partner on this especially in terms of making African content (music, movies, sports, games, comics, etc) available to the African Diaspora and an increasingly engaged global audience.

Obi has worked as an executive producer of several tv shows and events, including but not limited to Big Brother Nigeria, Doctor’s Quarters, Dragons Den Nigeria, The Apprentice Africa, Calabar Rocks, Etisalat.

One Million Dollar Show, 100% Naija, Naija Sings and in terms of events, Nigerian World Cup Village for FiFA 99, Big Brother and Channel O Evicition Parties, Calabar Music Festival, Several National Roadshows and of course worked on these with major brands such as Mnet, Mtv, Channel O, Soundcity, and State Governments such as Cross River State Government, Lagos State Government amongst others

Specialties: Strategic and Creative Thinker, Marketing, Broad Based Extensive Relationships in Public and Private Sector, Experienced in promoting and bringing international companies to this market with with years of practical experience in a difficult environment.


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