Dana Danelys De Los Santos, known by her stage name, Amara la Negra, is a Dominicana  American  Musician and multi-talented artist who is a part of Love and Hip Hop: Miami.  Since her participation in the prime time television show, La Negra’s presence as a dynamic artist has pushed boundaries concerning the idea of Racism in the Afrolatino communities in the United States and throughout Latin American.

Amara is a young electrifying singer with a style of her own; Singer, Song Writer, Actress, Model, Dancer with such a strong power that makes her an amazing entertainer to the eyes of whom has witnessed her performances. From a very early age Amara had her own identity and not only knew what she wanted, but she showed that she was an out of the ordinary child when her first words as a baby was “artista” (Spanish for artist).

Amara has been a member of the American Society of Composers, Authors and Publishers since 2007.
She began her artistic career at the young age of 4. Her first stage presentation started in school events and festivals. The first time she appeared in the international scene was in 1994 when she won “Miss Chiquitita” in one of the most viewed latin TV shows in Latin America, The Caribbean and The United States; “Sabado Gigante” (UNIVISION). Her spark made viewers want to see more of that young girl who’s innocence capture spectators all over the United States and Latin America. She then was signed to Univision production for 6 years. Every Saturday during her contract she was featured in the children segment of the show. Slowly but shortly she began to make a name for herself. At the age of five she started doing commercials for brands such as Hawaiian Punch, Oscar Mayers, Walt Disney World, among others. Amara’s versatility is outstanding! She sings everything from Latin, Latin Urban, Tropical, Afro, Soul, Dance, Pop, R&B & Soca.

Her “Live” performances and TV presentations are breathtaking. More and more people are noticing and want to be a part of Amara’s ascending career. Amara has been blessed to work with the following Producers & Composers: Victor Daniel, Alejandro Jaen, Marco Flores, Eddie Montilla, Kiko Campos and Maffio (Alkatraks Entertainment, LLC), among others.Amara has been constant in the scene by participating in national and international Latin TV chains such as Telemundo, Univision, Telefutura, Mega TV and America TV.

Amara also has been featured as a Model in Music Videos, Runways, Catalogs, Magazines, Newspapers and so on. Her talent and personality have brought her to participate in internationally know festivals, awards and major events such as Premios Lo Nuestro, Latin Grammys, Premios Juventud, Latin Billboards, Flamingo Jr. Awards, Calle 8 Festival, International Talent Festival in Miami, Bellas Artes Theater Talent Festival in the Dominican Republic. Amara has performed with artists such as Gloria Estefan in the In the American Airlines Arena, Celia Cruz, Oscar de Leon, Johnny Ventura, Los Hnos. Rosario, Tito Puente, Tito Nieves, Milly Quezada, among others. Amara has also participated in benefit events for the American Cancer Society.

In 2009 Amara won 3rd place out of 12 contestants in the very popular TV competition “Diva Latina” featured in Univision’s Sabado Gigante. Amara is currently the face of Giannini’s Eye Wear. She emphasizes the fact of using music as a bridge to reach people’s hearts and inspiring them to contribute to the world by expressing their own thoughts.

Amara describes herself as an artist whose main goal is to connect with her audience and leave them meaningful messages and lessons about life.

We are proud of her achievement and we name her Most Influential 100 Class of 2018 Media and Culture category.