Mr. Benjamin Benaïm is a Co-Founder of Seedstars. Mr. Benaïm has been a Founding Partner of Seedstars SA since November 2012. He is an Advisor to Chief Executive Officer at official.fm since May 2012.

Mr. Benaïm acts as a Complementary duo with the Chief Executive Officer and Founder, touching upon all aspects of building and managing a company, including defining the business model and product offering; negotiating deals with partners; selling ad space to large media agencies and well-known brands; drafting and executing marketing campaigns such as product launch; recruiting and on-boarding talents; and participating in the fundraising process. From September 2007 to May 2012, he was an Engagement Manager at McKinsey & Company.

Mr. Benaïm mainly served clients along the Food and Beverage value chain – from packaging to manufacturing, to retail. His projects focused primarily on operations with a focus on capability building and lean operations, including building capabilities for a retailer to execute on its ambitious network expansion plan, including facilitating format strategy definition, developing and equipping seven project officers, and providing specific expertise on topics such as site identification and store layout design; leading store re-openings for a retailer as part of a post-merger program, including understanding consumer’s perception of the newly acquired banner, defining a differentiated value proposition and store concept, and coordinating its implementation ; developing and piloting a route-to-market strategy for a consumer goods company, including assessing different distribution models, defining target assortment and activation, prioritizing stores, and piloting alternative route-to-market options.

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