Mide Falegan excels as the Partnership Manager for Music and Culture at Google in Sub-Saharan Africa, where he orchestrates groundbreaking collaborations within the region’s vibrant creative landscape.

With an unwavering commitment to empowerment, he leads transformative initiatives that harness Google’s resources to foster enduring success among partners.

His illustrious career is punctuated by notable achievements, including his pivotal role in propelling Chocolate City Limited to new heights.

Under his strategic guidance, the company experienced exponential growth, transcending the boundaries of music to venture into diverse sectors such as talent management, food and beverage, and publishing.

Mide’s adept leadership also played a pivotal role in securing funding and expanding Chocolate City’s horizons, positioning it as a trailblazer in the entertainment industry.

Prior to his tenure at Google, Mide distinguished himself as a key figure at Red Media Africa, where he managed Paramount/Viacom’s esteemed MTV Base account and Nickelodeon portfolio. His visionary approach and unparalleled expertise were instrumental in driving brand engagement and amplifying the influence of these iconic brands across the continent.

Mide’s remarkable journey is a testament to his strategic foresight, innovative spirit, and unwavering dedication to advancing Africa’s creative landscape. Through his dynamic leadership and transformative initiatives, he continues to shape the future of music and culture in Sub-Saharan Africa, leaving an indelible mark on the industry at large.

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