Omar Johnson is from Brooklyn, NY. He received a BS from Georgia State University and an MBA from Goizueta Business School at Emory University.
Omar Johnson leads all global brand marketing and advertising efforts at Beat Electronics. He applies his extensive marketing expertise across brand development, advertising, retail experience, entertainment/sports marketing, and digital marketing. A strategic marketing professional with +15 years of experience in global marketing and a proven track record of success, Johnson has created deep consumer connections with the brand.
Johnson has driven explosive growth in the category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He has strategically and successfully made Beats the headphone of choice to the best musicians and the best athletes in sports.
Under Johnson’s tenure, the business has grown from $180 million to a $1.1 billion dollar global icon and category leader. Beats is the #1 premium headphone in N. America, UK, France, Germany, S. Korea and Singapore.
Previously, Johnson led innovative marketing programs for international brands including Nike, Coca-Cola and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant and “The Most Valuable Puppets”.
Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.
We are proud of his achievement and we name him Most Influential 100 Class of 2018 Business and Entrepreneurship category.