Samantha Almeida

Samantha Almeida assumes the leadership of Twitter Next in Brazil, working in partnership with advertisers and agencies in the development of strategies, campaigns and content, with more than 18 years working with communication strategies including 6 years developing on and offline roadmaps in multinational companies, adding brand value through exciting content, diversity mindset and gender equity campaigns from the inside out of the company.

She was previously the Head of Content at Ogilvy – WPP, Music 2 / Mynd Director of Planning and Digital Innovation.She was also a Brands Communication Leader for 10 years, having worked at Avon Brazil.Her role was to develop integrated consumer and representative marketing strategies, leading communication initiatives to integrate online and offline advertising together with agencies and partners producers to build strong foundations for brand differentiation, sales results, share of voice and buzz growth.

Samantha was honored as one of the Women to Watch 2020 and is one of the most important leaders in the Brazilian market.


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