Luana Génot is a CEO, writer and TV host from Brazil. She’s currently the Executive Director of ID_BR, an NGO that is a top reference for racial equality in the corporate world.
With more than 50 employees across the country, ID_BR offers training and ESG consulting for companies to strength their culture and to be more inclusive for black, indigenous and underrepresented groups in high-rank jobs.
Luana recently became a Young Global Leader at the World Economic Forum. She is also a Responsible Leader Fellow at the BMW Foundation. As a writer, she signs a column for O Globo, one of the main daily newspapers in Brazil. She also wrote two Books “Mais Forte – Entre Lutas e Conquistas” (Stronger, between struggles and achievements, 2021) et “Sim à Igualdade Racial” (Yes to Racial Equality), that was a nominated as a finalist to the Jabubi Prize in 2020.
With +250K followers on Instagram, Luana has also a large experience in TV and entertainment. She host Sexta Black, a show for GNT, one of the main cabled networks in Brazil, in which she interviews celebrities about how they relate to race issues. She was also on the jury of Ideias à venda (Ideas to sale), a Netflix reality show with young entrepreneurs.
Luana is a curator of the Museu do Amanhã (Museu of tomorrow) of Rio de Janeiro, one of the most innovative museums in Brazil. During an exchange program in the university of Madison-Wisconsin, she worked as a volunteer in president Obama’s reelection campaign, en 2012. Luana speaks Portuguese, French and English, has a degree in Advertising at the PUC University in Rio de Janeiro and a Master in Race and Ethnicity at CEFET.
Well done, congratulations!!
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